Day 9: Digital Secret Service: The Start-Up No One Ever Told You Of

This has been some year!

Today, all the world was shaken up when Donald Trump became POTUS elect. And if that wasn’t shocking enough, I was further stunned at his speech. President Trump was so not the Candidate Trump. He was saying all the right things. He was actually displaying the ability to use logic, morality, brains and empathy; and he was rather magnanimous in his remarks about his rival, at whom he’d been spewing poison till just a few hours ago.

Yesterday, all of India was shaken up by our Prime Minister’s address to the nation, declaring the end of days for India’s 1000 and 500 currency denominations. It was a radical move, the likes of which have never been seen before. For me, it took quite a while for the news to sink in. I could not believe that it was actually happening! In a country where decisions of graver proportions and expected results are normally discussed, agreed upon, discarded and then brought back to life again — a cycle that would go on for eons before reaching finalty — something like this hit us all out of the blue. And it was absolute reality.

In June 2016, most of the world watched in surprise and shock as the people of Britain voted for a British exit, or Brexit, from the EU in a historic referendum.

And well, in March 2016, I moved to Kuwait. I was shocked and surprised I actually did that. That’s a whole other post. 😛

Now, a lot of what’s BIG NEWS are expected; it’s usually a matter of time before it becomes a reality. But even then, the moment that it does happen is usually a surprise and shock (for the ones we hope for seldom happen and the ones we expect to happen usually never happens when it should)!

They’re super secretive. They pop out of the blue. They take your life by storm. They leave you stunned, sometimes excited, sometimes in despair. No one knows about these things.

Except the small team at the Digital Secret Service, a start-up no one knows of yet. Do you know them? Have you ever heard of them before? Ever come across their name or vision or mission or website or ad or anything at all, ever? Do you have any idea about their team size, skills, demographics?

No? Well, neither have I. But I’m sure they exist. I’m convinced there is a team somewhere in this world, who knows of every secret in the world well in advance of it becoming public news. A bunch of highly creative, artistic, digital savvy, versatile, sarcastic (bordering on humorous) and completely jobless people. And their expertise is in preparing and waiting to irresponsibly blast out a multitude of (sometimes rather well-designed / well thought out and elaborately written) jokes, memes, sarcasm-laced quotes, cartoons and all kinds of “easily forwardable” troll-content that take the social media by storm.

Nothing else explains how we received elaborate image- and text jokes about the demonetisation of the 500 and 1000 currency notes yesterday. Even as the PM was addressing the nation, I’d received a dozen of them 😛 Same story today, as Trump was winning, and subsequently won.

So jobless, I tell you. So so so so sooooooo jobless! The only thirst they have in life is for “something out of the norm” (intent, flavour and outcomes irrelevant) to happen each day, to push out their magic creations and flood the world of mobile devices.

Yes, some of those are funny, but a lot are in RATHER poor taste. In any case, no considering your work quality, where do you people find all this time!?